What Skills Do You Need to Be Good at PPC?
What is the ideal mix of attributes and skills needed to excel in the field of PPC (pay per click) marketing? We discuss what the perfect blend is.
- Peter Howarth
PPC Blog, Tips and Advice for Google Ads
We share expert insights into Google Ads and PPC marketing.
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Are Paid Search Ads Now More Important Than Ever?
We debate whether paid search ads across Google and social media platforms are more important than ever, given the recent decline in organic search visibility driven by AI overviews.
- Peter Howarth
What Are The Risks Of Changing Your PPC Agency?
In this article, we explore why business owners can be hesitant to switch PPC agency, and how the risks can be mitigated.
- Peter Howarth
Top 10 Best Tools for PPC Campaign Management
In this post, we're pulling back the curtain on the Top 10 Tools we use to manage, optimise, and supercharge our clients' PPC campaigns.
- Mike Walker
Will AI Replace the Need for PPC Agencies?
As the development of artificial intelligence progresses at breakneck speed, we explore the question of whether it can replace the need for PPC agencies.
- Peter Howarth
Top 16 Google Ad Grants Questions Answered
We answer 16 of the most common questions that Charities ask about Google Ad Grants.
- Mike Walker
Key Success Factors for Google Ads PPC Campaigns
Successful Google Ads campaigns rely on several key success factors to be most effective.
- Peter Howarth
How Google Ads Works, a Simple Guide to the Network
The Google Ads network is a powerful tool for online advertising, but how does it all work?
- Mike Walker
10 Myths about Google Ads PPC Campaigns
We discuss ten common myths or misconceptions about Google Ads that we frequently come across.
- Peter Howarth
A simple guide to PPC Acronyms and their Meanings
Our comprehensive guide lists some of the most common acronyms, with a short explainer to cut through the jargon.
- Peter Howarth
How to run Successful International PPC Campaigns
International PPC campaigns offer an unparalleled opportunity to connect with customers across borders.
- Mike Walker
Increase your PPC Click Through Rate to 10% with Great Ad Copy
Mastering the art of writing engaging Ad Copies and increase your PPC Click Through Rate to 10%
- Mike Walker
SEO vs PPC, which is best for your Business?
We delve into some of the pros and cons of each marketing tactic, and why it might be right for you.
- Mike Walker
Unlocking the Power of Data Quality for E-commerce
Data quality is often overlooked and underestimated, but underpins successful e-commerce marketing.
- Peter Howarth
Automated Bidding Strategies for PPC Ads
What are automated bidding strategies and how can you benefit from them? Here is our introduction.
- Mike Walker
Google Ad Grants for UK Charities
Find out more about Google's free £8,000 advertising grants for Charities.
- Mike Walker
Google Ads For E-commerce Businesses
Why Google Shopping Campaigns are a perfect match for E-commerce businesses.
- Peter Howarth
Top 5 Tips to Optimise your Google Shopping Feed
Quick wins to get the most out of your Google Shopping Feeds, for maximum impact.
- Mike Walker
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