PPC Paid Search Management Specialists

Kate is a strategic Senior Paid Media Manager with over 17 years of experience in paid advertising and digital marketing, including paid social, paid search, email marketing, SEO, social media management, website content and creative development.

She has worked with a wide range of companies including e-commerce, B2B to D2C brands, public sector organisations, charities, and professional services, both in the UK and internationally.

Over the years, Kate has thrived in several fast-paced agency environments and in-house roles, leading a team of talented PPC specialists and always aiming to deliver the best possible results for the clients she has worked with.

Kate has run successful paid media campaigns across all the major platforms, including Google Ads, Facebook Ads, Microsoft Ads, LinkedIn, TikTok, Amazon, X, and Snapchat. Passionate about staying current with industry news & trends Kate holds up-to-date Google Ads certifications, and is a former Facebook employee. Kate brings a wealth of experience to the team and thrives on achieving great results for Clients.

With over 15 years of experience in digital marketing, Hanna has built a career focused on performance-driven paid media strategies across a variety of industries and agency settings. Her journey began at Arvato Systems in 2009, where she led strategic setups and optimisation of paid search campaigns on behalf of Microsoft Advertising. Since then, her roles have included Paid Media Lead, and Digital Marketing Strategist for high-profile brands and agencies.

From early roles at Hitsearch, Yoma, and Digital Next, to longer tenures at Wavemaker (GroupM) and LOOKFANTASTIC.COM, Hanna developed deep expertise in PPC management, performance marketing, and digital sales.

Throughout her career, Hanna has been passionate about data-led decision-making, continual optimisation and clear performance metrics. She thrives in data-rich environments, adapting strategy to match business goals while delivering measurable ROI.

Whether working with global corporations or growth-stage brands, her focus remains the same: driving results through smart, scalable paid media strategies.

We live and breathe everything PPC. Paid Search is our primary focus, we do one thing and one thing very well. This translates to a competitive advantage when selecting us ahead of Agencies who might be a jack of all trades, and master of none.

For E-commerce in particular, in most cases Paid Search is the first best place to spend your marketing budget. This is because it will generally deliver a higher ROAS than other digital marketing channels.

The reason for that is PPC tends to be low funnel and high intent search. Put simply, customers searching for a specific item are likely doing so because they have a high intent to purchase. So you should make sure you are highly visible for those searches. A Pound is better spent here, than on other advertising.

OutSearch is a certified Google Partner, which means we meet a higher standard of qualifications, performance and total spend.

The Team at OutSearch know how to grow a multi-million pound E-commerce business through PPC, because we've done it ourselves. This sets us apart from other PPC Agencies, we will spend your Ad Budget as if it was our own money.

As e-commerce business owners, we understand how important PPC is in your marketing mix. As the dominant customer acquisition channel, it must be fully optimised and performing strongly for your business to compete.

Our Team can add more value to your e-commerce business, with experience spanning Technology, Retailing, Fulfilment, Management, Pricing, Logistics and the metrics that drive profit in e-commerce.

We can ask the right questions, and shape a PPC campaign around your business, to meet your needs. We will help you to grow profitably.

The OutSearch Team are Entrepreneurs, Engineers and Marketers, with growth mindsets. Why is this important for PPC? Firstly, a growth mindset is one that takes on challenges and learns from them, increasing capability and expertise continually.

Google Ads, and the world of PPC generally, is a constantly and rapidly evolving space where specialists must be of a 'continued professional development' mindset to stay at the forefront, finding new ways of working as algorithms and machine learning evolve.

Secondly, we are of a business growth mindset. Seeing businesses grow is what makes us tick. We are passionate about pouring all of our energy into helping your business grow, and succeed.

Let us help your business on it's growth journey, we would love to start a conversation today.